When it comes to online marketing, email is the most important element.
This is exactly why it’s so important to build an email list that you can leverage over and over again. However if you do not want to put the time into creating your own email list, then you might want to consider using a rental list. That’s right. Some websites will allow you to rent their email lists for a fee. Don’t rent an email list until you have taken a look at these important items first.
If you want to rent a certain or specific list, you need to do some background research and find out how that list was formed. This means that if you don’t know where your data comes from you could wind up accidentally investing your time and money marketing to an audience that isn’t very responsive. Make sure you ask the owner of the list about these things before you actually pay to rent the list so that you won’t face these sorts of problems after you rent the list and begin sending mail to it. Find out where the names have come from and if they’ve come from legitimate sources.
Try to keep in mind that you’ll find more success when you rent a list that is newer and has fresh names listed in it. So if you have to pay for a list and rent it, then why not go for one that’s active and fresh? After all, once you’ve spent money on a list, you don’t want the response to be cold do you? The more response you get from your list, the better off you will be. So asking about the freshness of the list is important and shouldn’t be ignored.
Ask the owner of the list to tell you the last time that the names on the list were emailed. You want to do this because if these names have not been used within the previous 6 months, then you will be renting an ineffective list. For anyone who has responded in the past few months, they might be willing to do the same thing now. This is why a cold list is never a good idea to work with. Your aim should be to go for a list that is responsive. Period.
There are loads of online marketers who have learned how to make email lists advantageous so that they could eventually make a lot of online money with them. You have to start on your journey somewhere if you plan on making the same type of money with this. But, ensure that you are doing the right things instead of getting your list without researching them first. If you have not dipped your feet into the waters before when it comes to email marketing, then prepared to experienced a few hiccups every now and then, but do your research first. This shouldn’t matter a lot if you start small and are simply in the testing phase.