Good article marketing involves getting highest return on the amount of effort that you put in to creating the best articles. Now, anyone who has basic writing skills can write a good article. This is because it’s not really difficult to do that when you’re writing for the web. However, writing an article that will ultimately be ranked by the search engines is an entirely different thing. You need to keep a lot of things in mind to make sure your article gets the right kind of exposure through the search engines. You do not have a valid reason for overlooking SEO when writing your articles.
Consider Using Long Tail Keywords: You’ll have a hard time finding any expert in the field of search engine optimization that won’t stress the importance of long tail keyword phrases for better search engine results. The specific nature of long tail keywords is what sets them apart and helps you get results. The term “dog training,” as an example, is broad but when you narrow it down to “how to train your dog in a week” the focus is smaller and the results are stronger. The thing about long keywords like this is that they not only mirror the searches people are performing online but also there is less competition for those exact phrases.
Use Proper Grammar in the Title: Search engines put a lot of weight on the title of the webpage. This is because this is the number thing they see when they are trying to find a particular keyword and find a website.
If your title does not have the correct grammar, then it will obviously give the wrong impression to the people that find your website via the search engines. Even if you do get ranked for your targeted keyword, your visitor count will fall because of this one mistake. So really be sure about making sure your title is grammatically correct.
Human Readers Matter Most: Being excited about the search engines is fine but never forget that the human readers are the most important. If your article doesn’t help the people who are reading it or if it is hard to read then getting ranked in the search engines won’t matter because it is the people who are reading your articles that matter for your profit margin. Your main objective needs to be finding a balance between what the search engines want and what your readers like to see. In summary, optimizing your articles for the search engines is the first step you should take if you want your articles to get definite results, and regular traffic. Once you have secured a good position within the major search engines like Google, you will be able to expand your reach toward the keywords that you would also like to use to bring in extra traffic and your articles. The real secret to success in terms of optimizing your articles is to focus your attention on the key elements and make sure that your articles stand out from everyone else’s by writing them not just for the readers but for the search engines as well.