Building and Releasing a Killer Facebook App

One of the newest online marketing trends that appears to be sticking around is creating a Facebook app. If you’re seriously considering developing your own app for Facebook, then the following article may prove to be helpful to you.

Understand that an app is merely a piece of software that does something for a person – it can entertain or help them work more efficiently, anything. You may find those apps that serve some kind of mindless entertainment segment to be more popular than the tools apps that do some kind of work for people. But the thing about Facebook is people are generally wasting time there, or they want to be distracted for some reason. If you can create an app that makes it easier for people to get away from it all for a little while, with enjoyment, then you will have a winner on your hands. Your app will need to appeal to those who are roughly in their early 30s and younger. You can take examples from other successful apps created by big companies, where they made something fun to attract the eyes of their target market; you can do the same.

Make It Addictive: It’s not good to design an app that users visit once and have no reason to return. What you want to create is an app that users want to use over and over again. You want your app to be addictive in nature, something that people won’t mind using repeatedly and still not get bored of it. If you can manage to do this right, you will have a wildly successful app. The easiest way to find out if you’ve hit the mark is to ask for feedback from people you know. Your app is ready to go if they use the word addictive in their response.

Do consider having your app programmed properly so it knows, or tells you, the number of times your app gets used. This is simply a metric that you can use later on if the app becomes a hit. Some people create formal tracking records so they can easily see how their app is performing. If you’re going to create a Facebook app, you want to be thorough and make sure you’ve considered all the guidelines we’ve talked about above -then you have a good chance of making your app a real hit.

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